A domain by any other name
Selling and buying online domain names is big business, if done right. And companies in Japan are finding the right balance of brand protection and promotion as new address suffixes join the fray.
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The battle for better sushi
Kurazushi in Osaka is doing big business offering low-priced sushi by finding ways to keep costs down, including the purchase of entire catches and processing it all next door, including types of fish rarely seen on sushi restaurant menus.
Help a region by staying at a farm
Farm stays are becoming a way for foreign tourists to experience rural life in Japan, and also are helping farming communities to come together than pitch in to welcome these temporary guests.
Feeding the construction boom
Major buildings are going up across Tokyo, and that means major appetites for the people who work at the sites. One company is on a mission to offer better meals to these crews, one hot bowl of soba at a time.
Sｍartphone, smart public engagement
Make it all a game, says Iwate Prefecture, as it tries to boost off-season tourism by creating smartphone-based adventures. And it's not the only local government finding ways to get people engaged through tools they already have in their pockets.
Competing for 'charismatic ordinary people'
They're not celebrities in the classic sense, but people famous online are becoming the spokespeople of businesses, as their image of being more like the rest of us proves good for business promotion.
Neuroscience made practical
Moving prosthetic hands and speaking with the eyes are just a few of the ways scientists are deciphering brain waves to enable communication as the ability to interpret the electrical signals of thoughts becomes more refined.